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Health Marketing Quarterly PubMed
发文量 1,577
被引量 5,037
影响因子(2023) 1.765

The mission of Health Marketing Quarterly is to advance its leadership in health marketing research, strengthen and broaden its impact on academia, practice, and society, and be inclusive and global. Health Marketing Quarterly aims to publish impactful research, is willing to develop key innovative ideas with authors, welcomes various methods and multiple sources of data, and endeavors to be relevant to all health marketing stakeholders, including health consumers, researchers, managers, and policymakers. Health Marketing Quarterly accepts submissions regarding the development of the health marketing literature on both a conceptual and empirical basis that is relevant to researchers, practitioners, and policy makers. The journal, constructed to be international in scope, multidisciplinary and relevant to the health and business world in most of its articles.Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health marketing in today’s complex environment. The journal addresses important contemporary issues in the use of marketing for health by researchers and health care organizations like hospitals, individual practitioners, health services, and public health care organizations. This includes the use of marketing to promote, position, deter, and enhance health and health services. Health Marketing Quarterly accepts submissions regarding the development of the health marketing literature on both a conceptual and empirical basis including qualitative, experimental, and pilot studies.

  • 主办单位： TAYLOR & FRANCIS LTD
  • 出版周期： 年4期
  • 别名： 健康营销季刊
  • 国际标准连续出版物号： ISSN 0735-9683
  • 创刊时间： 1978年
  • 曾用名： Journal of hospital marketing & public relations
热门主题：

MarketingUnited StatesHealthHealth CarePatientAttitudeOrganization and ManagementImplicationsMiddleSatisfactionASPECTMarketing of Health ServicesQuestionnairesManagementHospitalAdvertisingHealth ProfessionsInformationPatient SatisfactionSurvey

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封面
2024年04期
共：6篇

      不详

    • Coffie, Isaac SewornuOcloo, Elikem ChosnielTweneboahKoduah, Ernest YawMann, Victoria

      351-374

    • Rafeh, Mir AbdurAbbasi, Amir ZaibHollebeek, Linda D.Ali, Muhammad AsgharTing, Ding Hooi

      375-406

    • Mainardes, Emerson WagnerBorba, Esla LessaDalvi, Rubia Bottacine

      407-437

    • Attarabeen, Omar F.Alkhateeb, FadiRudolph, MichaelBabcock, Charles C. K.Hanif, AhmadMoawad, RanaMohamed, RowidaPatel, IshaTruong, HoaiAnKhanfar, Nile M.

      438-454

    • Kennedy, AnnMarieCarins, JuliaVeer, EkantLyes, KerrynTanouri, Afshin

      455-475

    • Wang, TianjiaoPavelko, RachelleFord, HeatherBarrows, ScottDonohue, SarahStapel, Mary

      476-497
2024年04期

2024年04期

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