The mission of Health Marketing Quarterly is to advance its leadership in health marketing research, strengthen and broaden its impact on academia, practice, and society. Health marketing is a discipline leveraging traditional marketing techniques and research driven strategies to protect and promote the health of individuals, communities, and populations. The Center for Disease Control and Prevention (CDC) defines health marketing as "creating, communicating, and delivering health information and interventions using consumer-centered and science-based strategies to protect and promote the health of diverse populations". Health Marketing Quarterly aims to publish impactful research, is willing to develop key innovative ideas with authors, and endeavors to be relevant to all health marketing stakeholders, including health consumers, researchers, managers, and policymakers. The journal, constructed to be inclusive and international in scope, multidisciplinary and relevant to the health and business world in most of its articles.