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Journal of Marketing Theory and Practice ESCI JCR:Q2
发文量 1,205
被引量 32,725
影响因子(2023) 8.078

Journal of Marketing Theory and Practice is now listed in the Emerging Sources Citation IndexThe Journal of Marketing Theory and Practice aims to address and advance a broad gamut of substantive, managerial issues across the field of marketing. As reflected by the journal’s title, the Journal of Marketing Theory and Practice is devoted to advancing the field of marketing in meaningful ways through scholarship that is both rigorous and relevant.

  • 主办单位： ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
  • 出版周期： 年4期
  • 别名： 营销理论与实践杂志
  • 国际标准连续出版物号： ISSN 1069-6679
  • 创刊时间： 1992年
热门主题：

MarketingImplicationsEffectsConsumersAdvertisingConsumerBrandthe ImpactInfluenceProductSalesManagementSTUDIESUnderstandingthe EffectPerformanceFindingsRelationshipConsumer ResearchSocial

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2024年04期
共：10篇

      不详

    • Aw, Eugene ChengXiAgnihotri, Raj

      435-448

    • Paswan, Audhesh K.Rajamma, Rajasree K.Sun, QinSuryandari, Retno Tanding

      449-462

    • Chowdhury, FairuzSwaminathan, Srinivasan

      463-485

    • Aruldoss, AlexRana, SudhirParayitam, SatyanarayanaGurumurthy, Bhuvaneswari

      486-505

    • Mertz, Breanne A.Locander, Jennifer A.Brown, Barron W.Locander, William B.

      506-521

    • Killian, GingerSiemens, JenniferThyroff, AnastasiaSmith, Scott

      522-540

    • Pandey, SudhirThomas, SujoBhatt, ViralPatel, RiteshMalkar, Vinod

      541-554

    • Kansal, PurvaBhalla, Saubhagya

      555-578

    • Nuweihed, WaelTrendel, Olivier

      579-598

    • Inyang, EddieItani, Omar S.Alnakhli, HayamWhite, Juliana

      599-613
2024年04期

2024年04期

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