Marketing Education Review is a great resource for instructors to find innovative, evidence-based tools and techniques to improve classroom instruction and the student learning experience. Its focus is to promote innovative approaches to curriculum design, student learning and faculty development through pedagogical research that advances our understanding of marketing education.Papers must provide empirical outcomes demonstrating effectiveness or theoretical contribution. Potential contributors are encouraged to consider quasi-experimental or stronger designs when possible, in keeping with best practices in assessment. Student opinion surveys alone are insufficient evidence of effectiveness.