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STRUCTURAL EQUATION MODELLINGElectronic MarketingOnline ShoppingElectronic RetailingCustomer SatisfactionSocial MediaOnline RetailingPerceived RiskPerceived Ease of UseElectronic Word of MouthTechnology Acceptance ModelPerceived UsefulnessPerceived ValueSocial Media Marketingthe InternetInternet MarketingCustomer LoyaltyOnline Purchase IntentionOnline RetailService Quality
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