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Consumer Psychology Review (CPR) is an annual journal of the Society for Consumer Psychology. CPR aims to provide systematic, integrative, and thought-provoking reviews in areas of classic and contemporary import in consumer psychology. The primary goals of the journal are to (1) increase the visibility of current research in or relevant to consumer psychology, (2) serve as a foundational or primary resource for consumer psychologists, and (3) showcase critical and cutting edge theoretical developments in consumer psychology research. All articles are invited by the editors, in consultation with the Scientific Advisory Committee.