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Marketing ResearchOnline ShoppingValue CreationMarketingProduct CommoditizationCorporate Social ResponsibilityCustomer LoyaltyExperimental ResearchGerman-speaking WorldPreference HeterogeneityTrade ProductsNegative EffectImplicit Association TestPositive EffectAppraisal TheoryConsumer SegmentsOnline RetailingInternational CollaborationCorporate ReputationConsumer Responses
vol.45 (2023)
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