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Electronic PressSTRUCTURAL EQUATION MODELLINGConsumer BehaviorSocial MediaStructural Equation ModelingProduct DifferentiationPrice CompetitionConsumer Decision MakingMarketing StrategiesConsumer UtilityConsumer EngagementMovie IndustryAggregate Demand ModelMultivariate Logit ModelMarketing ScienceConjoint AnalysisPersuasive AdvertisingMarketing ResearchPartial Least SquaresGame Theory
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