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Business-to-Business MarketingIndustrial MarketingRelationship MarketingMarket OrientationStructural Equation ModelingProduct DevelopmentValue CreationDynamic CapabilitiesSupply Chain ManagementSupply ChainCustomer OrientationBusiness NetworksRelationship QualityCustomer SatisfactionSales ManagersBusiness NetworkSales ManagementMarketing StrategySTRUCTURAL EQUATION MODELLINGCustomer Relationship Management
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Zocco, LudovicaPedeliento, GiuseppeLeek, Sheena