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Consumer BehaviorConsumer MarketingMarketing StrategyStructural Equation ModelingCustomer SatisfactionMarketing StrategiesMarketingMarket SegmentationCustomer LoyaltySocial MediaMethodologyRelationship MarketingEmeraldDecision MakingMarketing ManagersSTRUCTURAL EQUATION MODELLINGOlder ConsumersMarketing ResearchConsumer ResearchConsumer Responses
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Anoop, T. S.Rahman, Zillur
Molina, Maria D.Thorson, EstherHuddleston, PatriciaDe Bruin, Johan