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Services Marketing Quarterly JCR:Q3 ESCI PubMed
发文量 1,116
被引量 10,002
影响因子(2025版) 1.907

Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of sectors that constitute the service economy. With an emphasis on translational research, whereby articles employ academic rigor to address contemporary service sector opportunities/challenges, the journal aims to publish research that effectively translates research findings into compelling practical applications. Further, as services increasingly dominate our everyday lives, transformative service research that seeks to enhance human experiences and advances positive change at individual, community and social levels is encouraged. The journal presents both conceptual/theoretical and empirical articles addressing various issues faced by service marketers. The aim is to highlight the application of services marketing theories to real world problems, thereby advancing the services marketing literature.

  • 主办单位： TAYLOR & FRANCIS LTD
  • 出版地区： OXFORD
  • 出版周期： 年4期
  • 别名： Serv. Mark. Q.;SERV MARK Q;SERVICES MARKETING QUARTERLY
  • 国际标准连续出版物号/电子版： ISSN 1533-2969 / EISSN 1533-2977
  • 创刊时间： 1985年
  • 曾用名： Journal of Professional Services Marketing (1985 - 2000)
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Service QualityCustomer SatisfactionProfessional ServicesCustomer LoyaltyStructural Equation ModelingRelationship MarketingService ProviderMarketingMarketing StrategiesConsumer BehaviorService IndustryPerceived Service QualityCustomer RetentionPerceived ValueCustomer ServiceConsumer SatisfactionService RecoverySERVICE TechnologyMarketing ProfessionalsHigher Education

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