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Services Marketing Quarterly
发文量 615
被引量 2,884
影响因子(2023) 0.978

Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of sectors that constitute the service economy. With an emphasis on translational research, whereby articles employ academic rigor to address contemporary service sector opportunities/challenges, the journal aims to publish research that effectively translates research findings into compelling practical applications. Further, as services increasingly dominate our everyday lives, transformative service research that seeks to enhance human experiences and advances positive change at individual, community and social levels is encouraged. The journal presents both conceptual/theoretical and empirical articles addressing various issues faced by service marketers. The aim is to highlight the application of services marketing theories to real world problems, thereby advancing the services marketing literature.Services Marketing Quarterly publications are ideally:

  • 主办单位： TAYLOR & FRANCIS LTD
  • 出版周期： 年4期
  • 国际标准连续出版物号： ISSN 1533-2969
  • 创刊时间： 1985年
  • 曾用名： Journal of Professional Services Marketing (1985 - 2000)
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封面
2024年03期
共：5篇

      不详

    • Singh, PratibhaMalik, Garima

      225-255

    • Bansal, IshitaThakur, Anand

      256-295

    • Hollebeek, Linda D.Anselmsson, JohanAdomaviciuteSakalauske, KarinaKrumm, KristoJansson, JohanWait, MariusOoi, BeewahRiivitsArkonsuo, IiviLubbe, Isolde

      296-318

    • Bhadauria, AmitaBhatnagar, AmitGhose, Sanjoy

      319-341

    • Xiong, LinaKing, CeridwynDu, JamesMurillo, Enrique

      342-360
2024年03期

2024年03期

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