Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of sectors that constitute the service economy. With an emphasis on translational research, whereby articles employ academic rigor to address contemporary service sector opportunities/challenges, the journal aims to publish research that effectively translates research findings into compelling practical applications. Further, as services increasingly dominate our everyday lives, transformative service research that seeks to enhance human experiences and advances positive change at individual, community and social levels is encouraged. The journal presents both conceptual/theoretical and empirical articles addressing various issues faced by service marketers. The aim is to highlight the application of services marketing theories to real world problems, thereby advancing the services marketing literature.Services Marketing Quarterly publications are ideally: