- 首页
- 产品推荐个人精选服务科研辅助服务教育大数据服务行业精选服务学科系列服务产品服务
- 期刊大全
- 充值
- 会员
- 职称材料
- 首页
- 产品服务
- 知识脉络
- 期刊大全
- 充值
- 会员
- 职称材料
搜期刊
刊名
文献信息
- 任意字段
- 主题词
- 篇关摘
- 篇名
- 关键词
- 摘要
- 作者
- 第一作者
- 作者单位
- 刊名
- 中图分类号
- 学科分类号
- DOI
- 基金
投稿预审
International Journal of Advertising
中科院3区 JCR:Q1 SSCI PubMed
The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).
- 主办单位： ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- 出版地区： OXFORD
- 出版周期： 年8期
- 别名： INT J ADVERT;Int. J. Advert.;国际广告杂志;INTERNATIONAL JOURNAL OF ADVERTISING
- 国际标准连续出版物号/电子版： ISSN 0265-0487 / EISSN 1759-3948
- 创刊时间： 1982年
- 曾用名： Journal of advertising (Advertising Association (Great Britain))
热门主题：
Advertising EffectivenessSocial MediaInternational AdvertisingProduct PlacementConsumer ResponsesAdvertising IndustryImage SizeTelevision AdvertisingContent AnalysisMarketingAdvertising StrategiesAdvertising LiteratureAdvertising MessagesAdvertising StrategyAdvertising PractitionersTelevision CommercialsAdvertising AgencySource CredibilityMatch-up HypothesisSocial Media Influencers
期刊信息
- 主办单位：ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- 地 址： OXFORD
期刊简介
The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).