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Consumer BehaviorConsumer ResponsesCustomer SatisfactionSocial MediaAdvertising EffectivenessMarketingConsumer ResponseStructural Equation ModelingConsumer ChoiceConsumer ResearchMarketing ResearchScale DevelopmentPhysical AttractivenessConspicuous ConsumptionConsumer SatisfactionPerceived ValueDecision MakingIndividual DifferencesArtificial IntelligenceCustomer Engagement
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Hsee, ThomasZeng, YingHsee, Christopher K.