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Psychology & Marketing 中科院2区 JCR:Q1 SSCI PubMed
发文量 2,863
被引量 156,435
影响因子(2025版) 9.582

Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers' readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.

  • 主办单位： WILEY
  • 出版地区： HOBOKEN
  • 出版周期： 月刊
  • 别名： PSYCHOL MARKET;Psychol. Mark.;PSYCHOLOGY & MARKETING;心理学与营销;Psychology and Marketing;Psychology & marketing
  • 国际标准连续出版物号/电子版： ISSN 0742-6046 / EISSN 1520-6793
  • 创刊时间： 1984年
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