The Journal of Global Marketing is a peer-reviewed international journal dedicated to advancing cutting-edge global marketing theories and practices, emphasizing research that addresses marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. This truly international journal provides perspectives beyond North America and Western Europe to include Asia, Africa, Eastern and Central Europe, South America, and Oceania as well as business relationships among them. The journal welcomes contributions from leading marketing and international business scholars, practitioners, and policymakers and it is aimed at international marketing and business scholars and practitioners. The Journal of Global Marketing provides valuable marketing information for CEOs, management at all levels, marketing professionals of all types, educators, and students. The Journal of Global Marketing welcomes submissions of high-quality managerially-relevant articles that range from empirical studies of important international marketing questions and phenomena, to analyses of or theses on specific markets or marketing trends, to integrative studies of industries and companies. The Journal of Global Marketing will publish articles in diverse areas that address business involvement in international marketing, such as: • cross national and cross cultural consumer decision making and behavior • consumer culture theory and international markets • tourism and economic development • multi-cultural consumer behavior • marketing in emerging markets • marketing in the low-, middle-, and high-income countries • global macro and micro environmental challenges • global market research challenges • global communication strategies • global direct marketing • global competitive strategy • global sourcing • corporate social responsibility • responsible consumption and sustainability • social media, digital, mobile, and Internet marketing • ethical issues in international marketing • business to business marketing in global markets Peer Review Policy: All articles published in Journal of Global Marketing have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two anonymous referees who are subject experts. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.Authors can choose to publish gold open access in this journal.