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投稿预审
Journal of Global Marketing
中科院4区 JCR:Q2 ESCI
The Journal of Global Marketing is at the forefront of academic discourse that addresses global and international marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. We aim to publish evidence-based research in an international marketing context that kindles thought leadership in marketing scholars. The Journal is committed to advancing cutting-edge knowledge, offering a distinctive platform that welcomes contributions from scholars worldwide. We welcome submissions from developed markets and embrace research from emerging markets. By fostering a collaborative and inclusive environment, we aim to advance the field of global and international marketing by continually pushing the boundaries of knowledge in this dynamic discipline.
- 主办单位： TAYLOR & FRANCIS LTD
- 出版地区： OXFORD
- 出版周期： 年5期
- 别名： J GLOB MARK;J. Glob. Mark.;全球营销杂志;JOURNAL OF GLOBAL MARKETING
- 国际标准连续出版物号/电子版： ISSN 0891-1762 / EISSN 1528-6975
- 创刊时间： 1988年
热门主题：
International MarketingGlobal MarketingConsumer BehaviorExport MarketingMarketing StrategiesMarket OrientationExport PerformanceConsumer EthnocentrismInternational MarketsStructural Equation ModelingMarketingDeveloping CountriesMarketing ManagersInternational BusinessMarketing StrategyMultinational CorporationsMarket EntryInternational Marketing StrategyConceptual FrameworkCross-Cultural Marketing
期刊信息
- 主办单位：TAYLOR & FRANCIS LTD
- 地 址： OXFORD
期刊简介
The Journal of Global Marketing is at the forefront of academic discourse that addresses global and international marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. We aim to publish evidence-based research in an international marketing context that kindles thought leadership in marketing scholars. The Journal is committed to advancing cutting-edge knowledge, offering a distinctive platform that welcomes contributions from scholars worldwide. We welcome submissions from developed markets and embrace research from emerging markets. By fostering a collaborative and inclusive environment, we aim to advance the field of global and international marketing by continually pushing the boundaries of knowledge in this dynamic discipline.