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The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world.
Political MarketingPolitical CommunicationPolitical PartiesPolitical AdvertisingPresidential ElectionSocial MediaElection CampaignEuropean Parliamentary ElectionsContent AnalysisPublic OpinionPolitical CampaignPresidential ElectionsPolitical ActorsMarketing ResearchCampaign CommunicationPolitical AdvertisementsPolitical MarketMedia CoverageMarketing TheoryMarketing Strategies
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