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文献信息
The Journal of Food Products Marketing serves as a forum for the exchange and dissemination of food marketing knowledge and experiences. Designed to study the characteristics and outcomes of food marketing systems around the world, the journal critically examines contemporary food marketing challenges and solutions. Scholars, practitioners, and public policymakers share practical and insightful information-both descriptive and analytical-on food marketing theory and practice. The Journal of Food Products Marketing enables marketing specialists to stay up-to-date through theoretical and empirical insights and to make informed decisions by enhancing our understanding of the functions, institutions, and environments of food marketing systems.
Food ProductsConsumer BehaviorConsumer PreferencesOrganic FoodWillingness to PayFood MarketingFood ConsumptionMarketing StrategiesStructural Equation ModelingFood IndustryConsumer AcceptanceFood ChoiceFood SafetyConjoint AnalysisMarketingOrganic ProductsTheory of Planned BehaviorFood LabelsConsumer PerceptionChoice Experiment
vol.31 (2025)
vol.30 (2024)
vol.29 (2023)
vol.28 (2022)
vol.27 (2021)
vol.26 (2020)
vol.25 (2019)
vol.24 (2018)
vol.23 (2017)
vol.22 (2016)