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Interactive MarketingSocial MediaSocial Media MarketingStructural Equation ModelingConsumer EngagementCustomer EngagementOnline Consumer BehaviorConsumer BehaviorWord-of-Mouth MarketingSocial Media AdvertisingOnline ConsumerPartial Least Squares Structural Equation ModelingSocial NetworkingConsumer ResponsesSTRUCTURAL EQUATION MODELLINGInternet MarketingOnline AdvertisingCustomer SatisfactionTechnology Acceptance ModelUser-Generated Content