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Social MediaSTRUCTURAL EQUATION MODELLINGInternet MarketingSocial Media MarketingOnline Shoppingthe InternetSource CredibilityInternet AdvertisingElectronic Word of MouthCustomer EngagementOnline AdvertisingSocial Media AdvertisingAdvertising EffectivenessMedia PlatformsSocial NetworkingRelationship MarketingTechnology Acceptance ModelSocial NetworksMarketingPerceived Risk
vol.23 (2025)
vol.22 (2025)
vol.21 (2024)
vol.20 (2024)
vol.19 (2023)
vol.18 (2023)
vol.17 (2022)
vol.16 (2022)
vol.15 (2021)
vol.14 (2020)