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Social MediaSTRUCTURAL EQUATION MODELLINGInternet MarketingSocial Media MarketingOnline Shoppingthe InternetSource CredibilityInternet AdvertisingElectronic Word of MouthCustomer EngagementOnline AdvertisingSocial Media AdvertisingAdvertising EffectivenessMedia PlatformsSocial NetworkingRelationship MarketingTechnology Acceptance ModelSocial NetworksMarketingPerceived Risk